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1. Bookmarks: 0 How can we make our Advertising as Effective as Possible. The answer is to test. Test again. And then test some more. If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale.Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there.

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